IDEA for TOKYO Contest!
the presentation of new idea about hospitality by City Volunteers for Tokyo 2020 Games!

Image illustration of Idea for Tokyo

Applications for the Tokyo 2020 Games City Volunteers will be accepted from September 2018.
IDEA for TOKYO is the contest to seek the new ideas which City Volunteers can offer for welcoming visitors around the world in 2020. The theme of the contest is "How to make smile in Tokyo." The final will be held at a venue for Tokyo 2020 Live Sites in 2018. The City Volunteers may implement the winner's idea at Tokyo 2020. The judges of the contest are the Athens 2004 Olympic Games swimming gold medalist Ai Shibata, para badminton player Daisuke Fujiwara, and comedian Tomonori Jinnai.
We are looking forward to seeing you at the venue.

Contest Overview

Date and Time
Sunday, March 18, 2018
11:55 a.m. - 1:00 p.m.
Hibiya Park (Tokyo 2020 Live Sites in 2018)
  • Profile photo of Ai Shibata

    Ai Shibata
    Athens 2004 Olympic Games Swimming Gold Medalist/ Swimming Advisor

    After enrolling at National Institute of Fitness and Sports in Kanoya, Ai Shibata set a record every year. In her second year at the university she became a member of the national swimming team for the first time. In her fourth year there she broke the qualification standard record in the national selection for the Athens 2004, ranked second. At her first Olympics, she finished fifth in the 400-meter freestyle, and became the first Japanese and female gold medalist in the 800-meter freestyle. She announced her retirement after the Beijing 2008 Olympic Games.
    She is now working on her project to help children overcome their fear of water, using her original teaching method she is expanding her activities nationwide. She is also involved in many sports promotions including lectures and events. She served as one of presenters for the Tokyo 2020 Bid Committee at the XVIII Association of National Olympic Committees (ANOC) General Assembly.

  • Profile photo of Daisuke Fujiwara

    Daisuke Fujiwara
    Para Badminton Player

    Soon after his birth, Daisuke Fujiwara had his left leg amputated due to an infectious disease. Influenced by his sister who played badminton, he also took up the sport in the third grade at his elementary school. He joined the badminton clubs of his junior and senior high schools and played with players without impairment. In the second year at his high school he began to participate in para-badminton competitions, and in the third year there, he was the youngest player in the National Team to compete in BWF Para-Badminton World Championship. He won bronze medals in the both men's singles and doubles. After graduating his high school, he enrolled in University of Tsukuba, which has a strong badminton team, and played with top-ranking student players to hone his skills.
    In 2015, he was runner-up in the Indonesia Para-Badminton International, and ranked in the top eight in the BWF Para-Badminton World Championship. After graduating from the university, he joined LINE Corporation, and devotes himself to playing badminton. He won three international tournaments in the singles, and ranked in the top eight in the BWF Para-Badminton World Championships. Now he is aiming to win a gold medal in the Tokyo 2020.

  • Profile photo of Tomonori Jinnai

    Tomonori Jinnai
    Comedian/ TV Personality

    Tomonori Jinnai was born in Kakogawa, Hyogo. He graduated from the NSC (New Star Creation) Osaka School class of 1992. He won many entertainment awards. His performance style is making fun of sound and video clips he prepares. His activities go beyond Japan, and conducted live performances in Korea Republic in 2011, Las Vegas in 2014, and Los Angeles in 2016. He appears in entertainment TV programs, and plays as M.C., but also many roles in the entertainment world.

Contest Details

Background / Contest of Theme

The theme of the contest is as follows (There are 20 slides in all) *Only in Japanese

  1. Slide 1. This is a presentation document for the project, “Idea for Tokyo.”
  2. Slide 2. Volunteering
  3. Slide 3. When you hear the word “volunteering,” what things come to your mind?
  4. Slide 4. Perhaps things such as reconstruction projects, giving directions to a location, picking up litter, disaster relief, tour guiding, caregiving, assisting children, and so on.
  5. Slide 5. Hospitality
  6. Slide 6. Then, how about the word “hospitality”?
  7. Slide 7. Maybe being kind to others, Japan, showing the good aspects of those offering hospitality, being thoughtful, foreigners, and the like.
  8. Slide 8. The Rugby World Cup Japan 2019 and the Tokyo 2020 Olympic and Paralympic Games will be opportunities for people from around the world or those with disabilities to come to Tokyo.
  9. Slide 9. Perhaps many people will be visiting Japan for the first time.
  10. Slide 10. In fact, assuming such guests, active participation of volunteers is essential  both in the Rugby World Cup and the Tokyo 2020.
  11. Slide 11. Five photos of City Volunteers during the London 2012 Rio 2016. Volunteers guiding tourists using a route map and giving directions.
  12. Slide 12. These people are called “City Volunteers.” City Volunteers help out domestic and international visitors by providing tourist information and giving transportation guidance. They also work in areas around railway stations near venues to give guidance to spectators.
  13. Slide 13. Their mission is to make visitors from around the world smile. Their role is to make visitors from across the country and those from all over the world smile. Their activity is to make visitors who are having difficulty reaching a stadium to watch games, or those who want to enjoy more of Tokyo to smile through giving directions to a location or providing transportation guidance. It is true that providing directions or transportation guidance is the main part of their activities, but that is not all. There are tens of thousands of City Volunteers, and each one should have different ways to make people smile, using their own expertise and the love for their city, Tokyo. If you were a City Volunteer, in what way or in what kind of hospitality would you make guests smile?
  14. Slide 14. Now you may have a different image of what it means to be a “volunteer.” In this ideathon, we will ask you to try to come up with ideas of hospitality no one has ever thought of; the ideas should be something that volunteers can offer to make guests smile.
  15. Slide 15. Main Images of the Project, “Idea for Tokyo”
  16. Slide 16. The theme is “How to make smile in Tokyo.” Try to come up with ideas for hospitality so that volunteers can actually make those from around the world or those who visit Japan for the first time smile in 2019 and 2020.
  17. Slide 17. The organizer of this project is the Tokyo Metropolitan Government. In other words, outstanding proposals submitted to the project will be examined by the Tokyo Metropolitan Government to actualize the ideas in future activities.
  18. Slide 18. The flow of selection will be as follows: Step 1: Registration Go to a special website that was made available on November 11, and submit an online registration form. Teams who make early registration in November and December will have the privilege of taking part in a feedback session  scheduled in early January. The registration deadline is Friday, January 26.  Step 2: Submission of proposals Please send a presentation document to the special address designated by the secretariat. The submission deadline is Friday, February 2.  Step 3: Online preliminary round Qualifiers  of the preliminary round will be announced on the website on Monday, February 19. A panel of judges will be announced shortly.  Step 4: Final round On Sunday, March 18, the final round of the selection process will take place in Hibiya Park. Each team will give a 5-minute presentation in front of the panel of judges, and the winner will be selected on the spot!
  19. Slide 19. About the documents to submit  The theme is “how to make smile in Tokyo.” Try to come up with innovative hospitality ideas that will make guests smile; the ideas should be those that can actually be implemented by volunteers who will work in 2019 and 2020. The submission guidelines  are as follows: Please submit presentation documents in A4 format, with a maximum length of 32 pages, and an overview of your proposal in A4 format, briefly summarized in one page. The entire submission must be made in both PDF format and PowerPoint format.
  20. Slide 20. We look forward to your participation!

Target Participants

University/ College/ Vocational school's students (one team consists of 1-6 people)

Event Schedule

  • January 26 (Fri): Deadline for registration (until midnight)
  • February 2 (Fri): Deadline for submitting proposals (until midnight)
  • During February: The first and second screenings (4 teams advance to the contest)
  • March 18 (Sun): Contest (venue:Hibiya Park for about one hour)
  • * Application for IDEA for TOKYO closed on January 26.
    We appreciate your applications.

For Further Information and Inquiries

IDEA for TOKYO Office (Weekdays from 10:00 a.m. to 6:00 p.m)
C/O Scale Inc.
2-23-1 Nishi-Shimbashi 3 Toyo Kaiji Building 9F
Minato-ku, Tokyo 105-0003
Tel: +81-3-5860-1038 Fax: +81-3-5425-1845
E-mail: info(at)
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